Mitsubishi

To promote the versatility and performance of the Mitsubishi SUV, we developed a custom workout program that mirrored the vehicle’s dynamic capabilities. Designed to engage adventure-minded audiences, the program blended strength, endurance, and mobility training — all inspired by the SUV’s key features: power, agility, and adaptability. As Creative Director, I focused on aligning the tone and visual language with the brand’s rugged-yet-refined identity, creating content that felt both aspirational and accessible. The campaign positioned the SUV not just as a mode of transportation, but as a tool to support an active, on-the-go lifestyle.