Promote the versatility of the Mitsubishi SUV in a way that feels modern and lifestyle-driven—not like traditional automotive advertising.

Adventure-minded audiences connect more with what a vehicle enables than what it is—mobility, freedom, capability, and momentum.

Developed a custom workout program inspired by the SUV’s core attributes—power, agility, and adaptability—blending strength, endurance, and mobility training into a cohesive content series. As Creative Director, I shaped the tone and visual direction to align with Mitsubishi’s rugged-yet-refined identity, producing aspirational but accessible creative that positioned the SUV as a tool for an active, on-the-go lifestyle.

A branded fitness concept that brought the SUV’s performance story to life—turning product features into an active lifestyle experience.