See full concept presentation here.

I developed a concept for a commercial that brought a personal and emotionally resonant lens to the work of the Henry Ford Heart and Vascular Institute. The goal was to highlight not only their position as international leaders in advancing cardiovascular technologies and treatments, but also their deep understanding of the human side of care — the importance of truly knowing each patient’s heart, inside and out. The creative centered around the idea of forging new pathways of hope, empowering people to live their fullest, healthiest lives.