Highlight Henry Ford Heart & Vascular Institute’s leadership in breakthrough cardiovascular technology without the cold, clinical tone typical of healthcare advertising.

The most persuasive healthcare story isn’t about machines—it’s about trust, love, and the life a healthy heart makes possible.

Developed the concept “Helen’s Heart,” following a vibrant 70-year-old celebrating her 50th anniversary. The creative uses projected home movies and family imagery as a visual device—Helen’s memories living around her—to connect her emotional world to the Institute’s precision and innovation. The film threads intimate life moments with cinematic medical imagery, reinforcing the core message: Henry Ford doesn’t just repair hearts—they truly understand them inside and out, creating new pathways of hope.

A human-first film concept that reframes medical innovation through emotional storytelling—showing how advanced care protects the moments that matter most.