Create a mainstream commercial for incontinence protection that feels contemporary and human—without shame, medical clichés, or overly “explainer” messaging.

Confidence is the product benefit. When protection is invisible and reliable, people stop thinking about it—and start living.

Built the story around a first date: light, relatable, and emotionally familiar—allowing the product to show up as quiet support rather than the subject of the ad. The visual direction keeps the tone warm and modern, reinforcing that Depend Silhouette Briefs are designed to fit seamlessly into real-life moments, with maximum absorbency and trusted protection as the functional proof point.

A confident, modern spot that reframes the category with dignity and humor—showing Depend as an enabler of real life, not a limitation.