Create a market-specific commercial that feels authentically New York while clearly spotlighting a limited-time menu item in a fast, appetizing way.

In NYC, relatability sells. If the brand feels like it belongs in the city’s rhythm—people, pace, neighborhoods—the product message lands more naturally.

Opened with iconic New York establishing visuals and slice-of-life moments (commuters, street scenes, neighborhood life) to ground the brand in the local culture, then transitioned into bold, mouthwatering product shots that hero the New Eggplant Parmesan. The edit balances human moments with high-impact food visuals, keeping the tone energetic and familiar while ensuring the offer is unmistakable, craveable, and “fresh-toasted” front and center.

A New York–specific spot that blends everyday city energy with craveable product storytelling—making Subway feel local, relevant, and fresh.