Audible —
There’s more to imagine when you listen
CASE STUDY
Audible’s first-ever global brand campaign, brings listening to life through cinematic storytelling and immersive, reality-bending visuals.
A scalable system spanning hero films, social, influencer, and real-world activations—designed to connect everyday moments to the power of imagination.
Role: Art Director / Manager (Print, Airport takeover + Digital Adaptation)
Project: First-Ever Global Brand Campaign
Channels: Digital / Experiential (airport takeover) / Influencer / OOH
Craft: Global creative platform, scalable design system, multi-market adaptations
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Build a global brand platform that could resonate across countries with different levels of category awareness—while staying culturally flexible and instantly relatable.
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Listening doesn’t just fill time—it transforms it. The universal truth across markets is where and when people listen most: commuting, relaxing, exercising, and doing daily routines—moments where imagination can overlay reality.
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Built the campaign around the global promise: “There’s more to imagine when you listen.” The creative language merged real-life environments with imaginative worlds inspired by Audible genres—making ordinary moments visually extraordinary. The rollout combined cinematic hero films directed by Antoine Bardou-Jacquet with social and influencer storytelling and large-scale AR activations that transformed real cityscapes into immersive story worlds. To ensure local relevance at global scale, the campaign system was adapted by market—casting locally, featuring popular titles per region, and tailoring everyday settings to match cultural norms (e.g., subway vs. overground train).
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Audible’s first truly global brand campaign—bringing the power of listening to life by turning everyday moments into vivid story worlds through cinematic film, AR, and social-first storytelling.
Campaign news
Paid Media Banners
Influencer supporting campaign
PROJECT 2.
Audible x Amazon — Prime Day Global
CASE STUDY
A multi-year partnership turning Prime Day momentum into global Audible growth.
Performance-led creative systems, motion toolkits, and localized landing pages—1.1M trials and $15.3M billed revenue in 2024.
Role: Creative Director (Creative Direction + Digital adaptation in 5-7 markets)
Project: Global Acquisition Partnership Campaigns (2x/year)
Channels: Paid Social / Display / OLV / CRM / Landing Pages
Craft: Global creative strategy, performance-first storytelling, motion systems, localization
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Scale high-performing creative across multiple markets, formats, and Prime Day moments—balancing speed, localization, and performance while maintaining a cohesive brand voice at global scale.
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Prime Day audiences are motivated by urgency and value. When Audible’s promise is framed as “instant entertainment + everyday escape,” creative becomes more than a discount message—it becomes a reason to join.
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As Creative Director, I led global campaign strategy and creative direction for Audible’s Prime Day partnership from 2019–2025, launching twice annually. I partnered closely with brand, product, and performance teams to develop bold, conversion-focused creative that connected Audible’s value proposition to the high-energy momentum of Prime Day. Campaign work included digital storytelling, motion assets, and scalable creative systems, supported by localized landing pages that flexed by market while staying consistent in message and visual standards.
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A multi-year creative partnership that positioned Audible as a must-have entertainment brand within the Amazon Prime ecosystem—driving record-breaking global acquisition and revenue growth.
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1.1M extended free trials
633K projected converted Audible Listeners
+60% vs OP2 target
+66% YoY
$15.3MM in 12-month billed revenue
$10.1MM incremental revenue
The 2024 campaign marked the strongest performance since the partnership began—proving the power of insight-led creative, rigorous collaboration, and scalable systems that drive measurable impact globally.
PROJECT 3.
Audible x Crayola —
Imagination in Action
CASE STUDY
Built to support Audible’s growing kids ecosystem and the launch of Kids Profiles.
A creative partnership turning everyday listening into a playful, parent-trusted, creativity-first experience.
Role: Creative Director / Art Director
Project: Brand Partnership + Education Program
Channels: In-app / Web Landing / Social / Classroom Activation
Craft: Partnership campaign design, family-friendly creative system, cross-channel rollout
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Bring Audible’s growing kids and family content to life in a way that feels tangible, playful, and parent-trusted—while supporting educators and reinforcing Audible’s role as a creativity-first storytelling brand.
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Kids don’t just want to consume stories—they want to participate in them. When audio storytelling is paired with hands-on creation, imagination becomes active, screen-free, and more memorable.
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Timed alongside Audible’s launch of Kids Profiles—a kid-friendly, parent-controlled listening space within the Audible app—Audible partnered with Crayola to create “Imagination in Action,” a series of downloadable activity sheets that paired coloring and sketch prompts with select Audible kids titles. The campaign expanded into Crayola Creativity Week 2025, where Audible became an official sponsor and supported classrooms nationwide with mobile creative listening stations (tablets, headphones, three-year Audible memberships, and classroom materials), reinforcing the campaign’s mission: make creativity more accessible, immersive, and powered by storytelling.
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A screen-free creativity initiative that turned listening into making—connecting Audible’s kids content with hands-on Crayola activities to inspire imagination at home and in classrooms.
PROJECT 4.
Audible x Lyft: Sound in Motion
CASE STUDY
A culture-first collaboration that turned everyday rides into discovery moments.
Created a mobile-first landing page offering Lyft riders exclusive Audible Originals featuring Snoop Dogg, John Legend, and Sheryl Crow.
Role: Creative Director (Campaign Concept + Digital Experience)
Project: Cross-brand partnership campaign
Channels: Mobile / Landing Page / Digital Promotion
Craft: Concept platform, visual system, UX direction, artist-led content modules
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Introduce Audible’s original content to new audiences in a context that feels natural and lifestyle-driven—without relying on traditional entertainment marketing placements.
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Commutes are already “listening time.” When content is offered in the moment people need it most—on the go—it becomes frictionless discovery rather than an ad interruption.
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As Creative Director, I led the development of a cross-brand campaign between Audible and Lyft designed to merge culture, mobility, and storytelling. We created a custom landing page that gave Lyft riders exclusive access to Audible Originals featuring artists like Snoop Dogg, John Legend, and Sheryl Crow, transforming a routine ride into a moment of inspiration. The experience was designed mobile-first, balancing bold visuals with intuitive interaction to reflect both brands’ identities—Audible’s immersive world of audio and Lyft’s vibrant on-the-go energy. Artist-led modules encouraged exploration and reinforced Audible’s role as a cultural connector, extending the brand into a new lifestyle touchpoint where listening quite literally moves with you.
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A culture-forward partnership that turned the commute into a discovery moment—bringing Audible Originals to Lyft riders through a seamless, mobile-first experience.
PROJECT 5.
Built for the feed.
Designed to stick.
Working on social media animations is all about finding the sweet spot between storytelling and speed. These assets need to grab attention instantly while staying true to the brand’s voice and visual identity. I focus on crafting motion that feels purposeful — whether it’s a subtle loop, a bold type reveal, or a dynamic product showcase. Every frame is designed to be both engaging and efficient, optimized for platforms where users scroll fast and expect smart, polished content. It’s a constant balance of creativity and clarity, turning quick moments into meaningful brand impressions.