As an Art Director working for Audible, working on social media animations is all about finding the sweet spot between storytelling and speed. These assets need to grab attention instantly while staying true to the brand’s voice and visual identity. I focus on crafting motion that feels purposeful — whether it’s a subtle loop, a bold type reveal, or a dynamic product showcase. Every frame is designed to be both engaging and efficient, optimized for platforms where users scroll fast and expect smart, polished content. It’s a constant balance of creativity and clarity, turning quick moments into meaningful brand impressions.